About Mary Lynne Stewart and Associates Inc.

Mary Lynne Stewart, a leading Canadian fund-raiser, is one of the very small group of people (less then 10) who have recognized expertise and experience in the production of Direct Response Television for major Canadian charities.

Over more than 18 years, Mary Lynne Stewart worked with numerous Canadian and international non-profit institutions and has intensive fundraising experience. For ten years she has served as Director of Development for Christian Children’s Fund of Canada. She has produced and directed countless short program commercials and over twenty major infomercial programs, supervised all aspects of media buying and monitored results. For example, her DRTV programs have brought in many thousands of new monthly donors to CCFC.

In 1999, eager to share her rich experience and assist organizations and institutions from the diverse Canadian non-profit community in reaching their fundraising goals, Mary Lynne Stewart set up her own fundraising company. Together with her associates, Mary Lynne will help your organization to achieve its fundraising goals.

How Mary Lynne Stewart and Associates Inc. can help your organization:

We work in partnership with our clients to set marketing goals and strategies. And we work within established budgets and guidelines.

Together with you, we will:

•  Identify your organization's appropriate fundraising needs to increase income and diversify funding base.
•  Create and establish fundraising programs according to your organization's goals.
•  Design, plan and implement your own special events.
•  Research foundations and government programs.
•  Write grant proposals according to requirements.
•  Develop corporate sponsorship programs.
•  Train your marketing team for achieving better results.
•  Work with and train your volunteers.
•  ..... and much more!

 

 

 

The Role of Mary Lynne Stewart and Associates Inc. in Direct Response TV:

Recognized by her peers as one of the leading Canadian experts in Direct Response Television programs, Mary Lynne has given presentations on DRTV at several major international conferences of the Association of Fundraising Professionals in both Canada and the US.

Working directly with you, we will:
•  Create and establish a DRTV program according to your organization needs.
•  Direct, produce and edit all TV films.
•  Manage all ‘on location’ filming.
•  Conduct media buying negotiations and purchases,
•  Develop fulfillment materials.
•  Arrange the 1-800 in-bound service.
•  Assure scripting, training and supervision of 1-800 in-bound service.
•  Supervise the follow-up outbound confirmation calling in cooperation with telemarketing agency.
•  Provide constant monitoring and auditing of all aspects of your program.

Why Direct Response TV For Non-Profit Organizations?

•  TV is ‘visual and ‘emotional’ and provides countless opportunities to tell your organization's story. Television is the ideal medium for your message.
•  Your story can be told best by using pictures. Pictures let you deliver a stronger and more complete message than is possible in any other medium.
•  TV reaches more Canadians faster than any other medium – print, radio, direct mail or canvassing. More Canadians will become aware of your charity. More donors will be acquired the medium to long-term – three to five years - DRTV will produce more net income than any other direct response marketing program.
•  DRTV 's track record of securing long-term benefits for such charities as World Vision, World Wildlife Fund and Christian Children’s Fund is impressive.

Uses for DRTV:

•  To provide charities with a new tool for acquiring large numbers of donors.
•  To rapidly expand exciting donor programs.
•  To raise the profile and awareness of your charity throughout Canada. How?
•  Test. TEST. TEST!!
•  Begin with a low risk, custom designed affordable test program
•  Let us create footage for you or turn your already existing footage into one and two minute commercials for broadcast across Canada
•  Sign up donors by way of credit cards or pre-authorized chequing through a 1-800 service.

Projections:

•  It will take four months to one year to break even.
•  Everything will depend on the number of calls that come into the 1-800 service.
•  DRTV will produce net income for your charity. Testing will determine how long it will    take.

Call me now and let's talk about how we can work together!

Mary Lynne Stewart

 

 

 

 

Why special events?

Today, most of non profit organizations rely upon event fundraising to increase their income. Such events, ranging from small exhibitions to annual dinners or galas, offer direct exposure to the target audience. Besides fundraising, most events present the opportunity to educate and inform the participants about your organization's programs and projects.

A well planned and organized event, will reflect your organization's qualities as a professional, reliable, and innovative institution, and leave the participants with a good understanding of your mission and programs.

The events are more than raising the organization's image or achieving publicity. They can also help develop or improve intangible assets such as relationships with your existing or potential corporate or individual sponsors.

We believe that fundraising events need to have a "hook" and be fun for the participants!

In collaboration with you, we will:
•  Identify appropriate fundraising events for your organization.
•  Develop and implement the strategy for a successful fundraising event.
•  Train and work with your volunteers.
•  Conduct needs assessment with regard to the logistics and event implementation process.
•  Implement various special events from silent auctions and raffles to dinners and galas with high profile celebrities.
•  and, we will design new, creative, "out of the box" events!

We want to help you implement high quality, creative, and well executed events!